Black Friday on WhatsApp the plan for Shopify brands
5 messages to send from November 19 to 30, the copy for each one and the checklist to tick before the 19th.
Black Friday on WhatsAppPDF, 9 pages2026 edition
What's in the playbook5 messages, from November 19 to 30
Black Friday 2026 falls on Friday, November 27. For each message: who to send it to, when, and the copy to paste.
Thu, Nov 19
The teaser
Announce that an offer is coming, without revealing it all, to build anticipation.
Thu, Nov 26
VIP access
Your loyal customers unlock the offer 24 hours before everyone else.
Fri, Nov 27
The launch
The offer opens to everyone at 9 AM: the most important message of the week.
Sat, Nov 28
Cart recovery
Yesterday's carts, followed up with the product and the checkout link.
Mon, Nov 30
Cyber Monday
Last chance: a short message with a clear deadline.
Cart recoveryready to copy
The Saturday, November 28 message goes to customers who left a cart the day before. The playbook gives the copy, the right timing and who to send it to. With Kanal, this follow-up goes out on its own, with the product photo and the checkout link.
Jake, your Iconic tee is still waiting in your cart. The Black Friday offer runs until Monday.10:14 AM
Complete my order
The checklistto tick before November 19
Customer consent, message templates approved by Meta, Shopify segments, scheduled sends: everything to prepare before the first message, on a single page.
Before November 199 items
WhatsApp consent collected
5 templates submitted to Meta
Segments ready in Shopify
Offer and discount codes tested
Cart recovery switched on
Frequently asked questions
Is the playbook really free?
Yes. It's a 9-page PDF you can download as soon as you submit the form. A Kanal expert may then reach out to talk it through, and you're free not to follow up.
Do I need to use Kanal already?
No. The calendar, the copy and the checklist work for any Shopify store that wants to sell on WhatsApp. Kanal is the Shopify app that automates these sends: campaigns to your segments, abandoned cart recovery, order updates.
Why a WhatsApp number?
So a Kanal expert can reply on WhatsApp if you have a question about the playbook or your Black Friday.
Complete my order